课程: Top Tips for Personalizing Your Public Relations Strategy

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课程: Top Tips for Personalizing Your Public Relations Strategy

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I think one of the first things that business owners, entrepreneurs need to think about when they're starting their PR strategy, is who is the audience that I'm trying to reach? That is arguably the most important thing. And the reason that that's important is because PR is not just some some extra you know, business strategy that you have to do. You're doing it because you want to create some business impact. At the end of the day, you're trying to make money, you're trying to build a business. So how is PR going to help you get there? First, identifying your audience. And when I say audience, I mean who is buying your product? Who is downloading your product? Like, who is the person that's going to create the business, impact, for your product, your service? That's the person you need to get in front of because everything you do should revolve around that. Step two, okay how do I find them? Say you built an app and it's geared towards Gen Z. Okay. Is Gen Z reading the newspaper?…

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