课程: Systems Thinking for Product Designers
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Adaptability and customizability
- [Instructor] Consumers increasingly expect product customization and adaptability, but where does this expectation come from? As product categories mature, typically, businesses use variations on the core product to continue to attract new customers. This means that consumers get more options tailored precisely to fit their needs, reinforcing the expectation. In addition to this broad trend associated with the maturation of product categories, digitization and globalization have dramatically increased customers' ability to find products from all over the world. So customers expect to have access to almost any product immediately while also expecting that product to conform precisely to their particular needs. To meet these expectations, products must increasingly be designed for mass customization, meaning they need to be produced inexpensively, mass production, and be customizable to specific customer specifications.…