课程: Survey Design: Choosing the Right Question Types

Course overview

课程: Survey Design: Choosing the Right Question Types

开始一个月试用 购买团队方案

Course overview

“

This is an audio course. Thank you for listening. Welcome. In this course, we're diving into the world of survey design. More specifically, we're talking about how to choose the right question types. Now why does this matter? Well, your questions are the foundation of your survey. Nail the right type, and you'll get insights that drive action. Miss the mark, and you could end up with a heap of irrelevant data. Hi, I'm Sarah Weise. I'm a best-selling author in marketing and the CEO of Bixa, an award-winning market research firm based in Alexandria, Virginia. I've spent nearly two decades helping companies understand their customers through market research, and today I'll teach you which question types are best for different objectives. Let's get started because great surveys don't write themselves.

内容