课程: Strategic B2B Networking for Driving Sales
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Asking for referrals when building your network
课程: Strategic B2B Networking for Driving Sales
Asking for referrals when building your network
- Has anyone ever asked you to take you to coffee and pick your brain? Besides being a horrible metaphor, it's also insulting, implying that everything and everyone you know has the value of one decaf latte macchiato. Usually the asker doesn't mean to be rude. They're awkwardly asking for a favor, like a referral or key information or advice on next steps, and they want to make their request seem friendly. Asking someone to go to coffee can be a shallow request for some deep valuable insights. So when you want information like a referral or introduction, make the ask clear and contextual. When asking for a referral, do the following. Be direct, like, "Lee, I have a favorite to ask. I know you know Anya." Show how it benefits both parties. "I understand she's thinking about moving. As you know, I've been a realtor in the area for 20 years, and I'd like an introduction so I can help her find the perfect home just like I helped you last year." Make it easy. "If you're open to the…
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内容
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Nurture your network and commit to reciprocity3 分钟 6 秒
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Work the room: Successfully networking in person3 分钟 58 秒
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Asking for referrals when building your network3 分钟 59 秒
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Networking across the customer lifecycle3 分钟
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Networking in omnichannel ways3 分钟 10 秒
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Maximizing LinkedIn to build your sales network4 分钟 10 秒
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Navigating sales networking complexities3 分钟 8 秒
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