课程: Storytelling and Content Creation to Transform Your Personal Brand

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Creating a plan for consistent, engaging content

Creating a plan for consistent, engaging content

课程: Storytelling and Content Creation to Transform Your Personal Brand

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Creating a plan for consistent, engaging content

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- I once worked with a client who was at the beginning of her LinkedIn journey. She was enthusiastic about sharing her experience and growing her audience. She began posting daily a mix of promotional content about her coaching services and a few motivational quotes. At the start, she saw an increase in likes and comments, but after a few weeks engagement started to drop. Her promotional posts saw little to no interaction. She was confused and started doubting herself. Was she not offering great value with her coaching services? Why were people not responding like before? She was ready to give in, but it wasn't that her coaching program was not valuable. It's because she failed to realize the magic of the 80/20 rule in content creation. It states that 80% of your content should educate, entertain, inspire or motivate, and the remaining 20% should focus on selling or direct calls to action. The first part builds familiarity…

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