课程: Social Media Marketing Trends

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One-click social commerce reaches an inflection point

One-click social commerce reaches an inflection point

课程: Social Media Marketing Trends

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One-click social commerce reaches an inflection point

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(upbeat music) - Customers don't care what channels they're shopping on. What does matter is that the shopping experience is reliable, trustworthy, and most of all, seamless. To provide more seamless shopping experiences to your customers, embrace the existing checkout functionality on social media, as well as established one click checkout integrations. As a starting point, social networks like TikTok, Facebook, Pinterest and Instagram offer a range of features for making a purchase, either directly on their platforms or quite easily offsite. Instagram and Facebook currently offer the most robust shopping functionality, allowing customers to buy directly from a business without having to leave either platform. This is a benefit to consumers discovering aspirational products on social media, which allows brands to capitalize on this intent with a very streamlined checkout process. Yet, there's still been a slow adoption of…

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