课程: Social Media Marketing Trends

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Humanizing your messaging

Humanizing your messaging

课程: Social Media Marketing Trends

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Humanizing your messaging

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(upbeat music) - Companies often make the mistake of only pushing promotional messaging on social media. While there's certainly room to advertise your offerings, what works best is developing a dialogue that goes beyond just driving sales and instead humanizes your company. Consumers are very aware of how social media and the marketing industry works, so they're more likely to ignore overly promotional messaging filled with robotic, corporate jargon. Instead, brands that aim to entertain, educate, and share their values on social media are far more likely to connect with their customers than those that only promote themselves. There's many different ways to humanize your message, but it always boils down to being relatable, consistent, and connecting over shared interests. By relatable, consider communicating in a similar tone to the audience you're trying to reach so it feels more like a dialogue with a friend and…

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