课程: Social Media Marketing Trends
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Benefiting from TikTok-esque video feeds
(lively music) - [Narrator] At the moment, TikTok remains the talk of the town, or at least the leader of the social media industry. Due to the attention the social network commands from consumers, many competing platforms have copied the unique functionality of TikTok and applied it to their services. The most widely known duplication of these features can be seen with Instagram Reels and YouTube Shorts, which allow businesses to share short-form video just like they can on TikTok. Snapchat, Reddit, and Twitter have also made changes to their offerings to earn more attention from the TikTok generation, but it's not limited to social media. The music streaming platform, Spotify, the DIY shopping marketplace, Etsy, as well as Netflix, and Amazon, the NBA, and many others have all now added a TikTok inspired feed to their services. While these changes are likely a test for many of these organizations, and most won't…
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Audience building with shows and series2 分钟 58 秒
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Launching reimagined social media contests5 分钟 17 秒
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The opportunity of localized social media marketing3 分钟 49 秒
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Integrating social media in other forms of advertising2 分钟 46 秒
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Reframing the narrative in your favor3 分钟 55 秒
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Partnerships thrive on social media4 分钟 20 秒
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Reconsidering shock value4 分钟 3 秒
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First-mover advantage3 分钟 18 秒
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Humanizing your messaging3 分钟 15 秒
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Cultivating shared social experiences in the metaverse5 分钟 38 秒
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Producing NFTs for your audience3 分钟 27 秒
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Leaders develop a social media strategy7 分钟 23 秒
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Social customer care increases in value3 分钟 53 秒
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Revisiting humor on social media4 分钟 2 秒
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Revisiting hashtag usage for discovery4 分钟 30 秒
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How to develop a social strategy for Web35 分钟
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Prioritize authenticity on social media7 分钟 29 秒
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Tighter social media budgets for brands4 分钟 37 秒
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Prioritize storytelling instead of viral trends3 分钟 48 秒
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Benefiting from TikTok-esque video feeds4 分钟 32 秒
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Thoughtfully taking a social media break as a brand3 分钟 43 秒
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Focusing your social strategy on depth and width5 分钟 12 秒
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Refining your social media mix as the referral model falters3 分钟 29 秒
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Treating social media like TV by committing to entertainment3 分钟 32 秒
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Creatively commenting on social posts from third parties3 分钟 37 秒
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