课程: Social Media Marketing Trends

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Engaging Generation Alpha across social media

Engaging Generation Alpha across social media

课程: Social Media Marketing Trends

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Engaging Generation Alpha across social media

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(funky music) - [Narrator] When did you first learn how to use social media? Maybe you were in high school, college, or the workplace. What's different about the next generation is that they've been exposed to social and other digital technologies their entire lives. I'm referring to Generation Alpha, or more commonly known as Gen Alpha. People born between 2010 and the mid 2020's. As this age group starts to enter adolescence, they're beginning to shape culture based on how they use social media and the internet more broadly to suit their needs and preferences. This is an opportunity for businesses to start adapting aspects of their strategy on social media and elsewhere to better align to the unique facets of Gen Alpha as a demographic. For starters, let's define what's different about their experience and behaviors online. Let's hear from Mark McCrindle, a social researcher and demographer who actually coined the…

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