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Email Studio: Benefits and opportunities
- [Instructor] Now that we have touched the surface of Email Studio features, let's discuss pain points of traditional email marketing and how Email Studio can help solve them. Email remains at the forefront of effective marketing strategies and continues to be the focus of individuals and companies looking to increase acquisition, generate sales, and deliver a great ROI. Even though social and mobile have grown rapidly in adoption and visibility, email has continued to outperform them when it comes to total users, engagement, and conversion. Email Studio is the first and often most crucial step in developing long-term cross-channel marketing roadmap. Research shows a good email open rate should be between 17 to 28% depending on the industry that you're in. Research also shows personalized emails can create 14% increase in a clickthrough rate and 10% increase in conversions. Let's discuss how Email Studio can help with…
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