课程: Sales Coaching

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Introduction to sales coaching

Introduction to sales coaching

课程: Sales Coaching

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Introduction to sales coaching

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- Whether you're a sales manager who is responsible for coaching or you're an independent sales coach, there is a fundamental truth about sales coaching we have to recognize. Coaching does not mean doing. I rarely use sports analogies, but in this case, it applies. Think about a sports game or an Olympic event. There's never a moment where the coach rips off their headset, jumps out onto the field, pushes the players aside, and says, "Let me finish this one." If they did that, the athlete would never be able to perform alone. Your goal with sales coaching is to create improvements in your team that stick when you're not there. You can't be in every call all the time. You want them to be top performers when you're not there. As a force multiplier, your work as a sales coach is essential. Yet, it's not center stage. Exceptional sales coaching involves things like practicing role plays before important customer…

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