课程: Sales: Analytics-Driven Storytelling
今天就开通帐号，24,100 门业界名师课程任您挑！
What's a storytelling campaign?
- Let's talk about your storytelling campaign. Well, what's a campaign? It's how your storyline connects with your audience. So you know the challenge you're solving for. You've defined your audience. You know the action you want. You may need to go beyond that audience to get the action. And a campaign is important because you may not tell your story in one place to one audience at one time. You may have to tell it multiple times to different audiences with different priorities, and you have to get different messages across. So if we look at storytelling as just telling a story, we're going to miss some really important connection points. So I want to tell you about these. First is audience. Okay, so we started with that a little bit. But the audience you have to think about is the multiple audiences that you might have to communicate to to get impact from your story. So if we're thinking about the example of the…
下载课程离线学习
下载课程到移动设备，轻松离线学习。在领英学习 iOS 或安卓版 APP 下载课程