课程: Sales: Analytics-Driven Storytelling
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The simple formula for a great story
- Contrary to what you might have heard before, effective storytelling isn't about a complex structure or a formula, it's about connecting your problem and your solution with your audience. When I hear trainers talk about storytelling and they talk about the structure, I cringe about how complicated it becomes. It becomes mechanical and unnatural, and I just give up. How many pieces do I have to remember? You think about the storyline progression with the current situation and the problem and the rising action and the climax and the resolution, and how do you fit all that into a story and still become natural? So what you want to do is you want to connect your audience to your message, and you want to get them to take some action, like invest or lead or follow. So it's so simple and we don't want to make it complex. There are too many moving parts. So what it gets down to is really only four things that you need.…
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