课程: Sales: Analytics-Driven Storytelling

Telling better stories with data

课程: Sales: Analytics-Driven Storytelling

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Telling better stories with data

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- Have you ever sat through a presentation and been inundated by the data, by the numbers, by the analytics? Maybe you were fogging out. Maybe the people around you were fogging out. How effective was that at getting the message across? Probably not very effective. Numbers are powerful but when you can combine them with storytelling it becomes even more impactful. In this course, we're going to be talking about a few key areas. We're going to talk about the power of data stories. Why when you combine stories with data they are so impactful and why it draws upon our primal wiring. We're going to talk about what you're trying to solve for, 'cause you're not just telling stories. You're not just using data. You're trying to solve a problem. We'll talk about some great ideas you can work with around frameworks and how to connect analytics into your storyline. And then we're going to help you build your data story and simplify that story to get it down to its essence. And then we're going to finally help you hone and master your ability to become an analytics storyteller. This is going to be really exciting and I think you're going to enjoy it. I'm Mark Donnolo Art School MBA and founder of SalesGlobe. After we take this journey you'll walk away with the skills you need to tell more impactful data driven stories that are going to convince your audience and you'll be on the path to forever change the way you communicate with data. I hope you'll join me.

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