课程: Reinventing You with Debbie Millman
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Benefit sentence
- One of the most difficult aspects of creating your personality pyramid is aligning your public persona with your authentic sense of self. Public positioning is not about creating a personality that is an opposition to who you inherently are. True positioning is about being able to communicate the specific commitment you have regarding the quality of what you want to do. A fundamental honesty and the way you reveal yourself to the world and a genuine promise to provide a benefit to others with your work. Why is being able to articulate your benefit an important thing? Well, in any work environment, employees expect their employer to give them money in the form of a salary or a fee to do something that they love. In return, the employer expects a return on an investment for that financial payout. That return on the investment or ROI is provided by the skills every employee must bring to any professional environment.…
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