课程: Public Relations Mistakes to Avoid

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Don’t capitalize on a crisis

Don’t capitalize on a crisis

课程: Public Relations Mistakes to Avoid

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Don’t capitalize on a crisis

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- In March 2020, brands all over the world were affected by a global pandemic. It forced businesses to shut down. Sadly, people lost their jobs. And of course, everyone was concerned about their health. The public was seeking guidance and expertise from health experts, not the car rental companies. We saw companies like yoga studios, hotels, restaurants, airlines all broadcasting and advertising and sending out emails to the public on how to combat a global pandemic. While I appreciated their concern, they weren't going to be the source of truth and information that I used to protect myself. Attempting to capitalize on a crisis, never puts brands in a positive light and comes across insensitive and opportunistic, and people see right through it. You don't want to be the company that's remembered for capitalizing on a crisis. Here's what you can do instead. One, be human and candid. If you are pitching a story to the press or…

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