课程: Programmatic Advertising Foundations

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Encountering ad fraud in programmatic

Encountering ad fraud in programmatic - Adwords教程

课程: Programmatic Advertising Foundations

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Encountering ad fraud in programmatic

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- [Instructor] Encountering fraud in programmatic. The shiny and hopeful promises of programmatic can be tarnished by a number of factors. First, the ad tech system takes an immediate 40% of the ad revenue for each campaign, and that's before other players jump in and take their share. Second is an even more sinister and pervasive problem, fraud. It is estimated that at least a third of programmatic spending is fraudulent, and advertisers are paying fraudsters rather than reaching audiences. Third, IVT or invalid traffic. This is caused by automated visits or bots that create a false impression or ad view, and about a third of all online traffic is estimated to be bots. Bots are simple programming scripts that request pages, but in programmatic advertising, they do it with the intent to mimic humans and get paid for displaying ads. How does this happen? Unfortunately, there are many ways. It starts with something…

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