What I enjoy most about product marketing is the importance of various aspects, such as researching and co-creating with customers to understand their needs, wants, and expectations. This process involves gathering feedback and making improvements based on that input. After refining the product, then we focus on crafting the messaging and communicating what we are selling. Finally, we ensure the product has the best possible visibility in the market by maintaining open lines of communication within the team and addressing any gaps in the process.
课程详情
Your organization has a great product, but what’s the best way to get the product to market and keep it there? Your organization needs a product marketer, and you’re it! In this foundations class, product marketing expert Richard King brings clarity to the product marketing skill set to ensure you're fully up-to-speed on this exciting and multi-faceted role. Richard shares insights on what product marketing is and isn’t and on how product marketing adds value to your organization. He steps you through his unique product marketing framework, which covers essential skills and responsibilities, and how to build constructive, collaborative relationships across the business. Richard also offers practical advice on how to tell if product marketing is right for you and how to build a successful career in it.
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Olivier Kouao
Olivier Kouao
Organisational and Technology-based Capabilities Renewal | Investment Banking | Asset Management | Community
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内容
课程内容
- 边学边练 1 个练习文件
- 知识测验 4 个测验
- 随时随地学习 可在平板电脑和手机上访问
- 了解最新知识 继续教育单元
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