课程: Product Marketing Foundations

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Product marketing vs. traditional marketing

Product marketing vs. traditional marketing

课程: Product Marketing Foundations

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Product marketing vs. traditional marketing

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- Now that we've covered off the differences between product marketing and product managers, let's talk about the differences with traditional marketing. As I've said before, product marketers might take on many different roles in many different businesses. However, product marketing is fundamentally about understanding the needs of an audience and how the product meets these needs. This insight can be used by marketing, whose job is to promote the company brand and products as effectively as possible. Traditionally, marketers could get away with memorizing some product features and still do their jobs well. More companies, however, are focusing on product-led growth or using their product as the main tool to attract customers. This means that traditional marketing is no longer enough. Users expect more. It was once up to the sales team to demonstrate a product's value and onboard customers. Now, the company website…

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