课程: Prevent Toxic Work Cultures as a Manager

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Addressing change blockers

Addressing change blockers

课程: Prevent Toxic Work Cultures as a Manager

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Addressing change blockers

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- Greg Dyke took the helm of the British Broadcasting Corporation, what we know as the BBC during a critical time in the late '90s. The marketplace was changing rapidly, but the network failed to adapt. Employees were frustrated and the quality of BBC content was suffering. So Dyke developed an unconventional plan as he transitioned into his role. He crisscrossed the United Kingdom, even visited the most remote BBC offices. At each stop, he met with the entire staff. Rather than deliver a speech outlining his vision, he asked a simple question, "What one thing should I do to make things better for you?" Dyke listened carefully. Then asked the followup questions. "What one thing should I do to make things better for our viewers and listeners?" Dyke learned the employees were tired of top-down changes, feeling unmotivated, disrespected and disempowered, employees complained that BBC had lost his creative edge and that…

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