课程: Presenting Financial Information

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Solution: Evaluating audience communication styles

Solution: Evaluating audience communication styles

课程: Presenting Financial Information

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Solution: Evaluating audience communication styles

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(upbeat electronic music) - [Instructor] When presenting to both John and Sarah as stakeholders in the same audience, it's essential to balance their different preferences and styles to ensure effective communication and engagement. Here are some considerations to keep in mind, which you can also find as a handout in the exercise files. First, balance high level and detailed information. Remember, John, who's the CEO, prefers big picture thinking and is fast-paced in his decision making, whereas Sarah, the CFO, values detailed information and thorough analysis. So your strategy might be to start with a high-level overview to capture John's attention, followed by more detailed segments to satisfy Sarah's need for thoroughness. We might use summaries and conclusions to then connect the details back to the big picture. Second suggestion, structured but flexible presentation. John appreciates a dynamic and impromptu style where Sarah values structure and clear organization. So your…

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