课程详情
Understanding how people think and behave is key to the art of persuasion—and any successful sale. In this course, Brian Ahearn draws on the work of social psychologists and behavioral economists to provide concrete, actionable items for each stage of the sales process. To begin, learn the eight psychological concepts that you can employ throughout the sales workflow: reciprocity, liking, social proof, authority, consistency, scarcity, compare/contrast, and because. Next, learn how these concepts play a role in the early stages of the sales cycle, as well as how they can help you realize the qualities of your ideal client, deliver presentations, handle objections, negotiate, close, and ask for referrals. Lastly, learn how to grow from each sale and continuously refine your approach.
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Soumo Mallick
Soumo Mallick
Growth Strategist Behind Strategic Roadmap Planning | Profit Centre Operations | | Stakeholder Engagement | Digitisation / Online Learning| Edtech…
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内容
课程内容
- 知识测验 10 个测验
- 随时随地学习 可在平板电脑和手机上访问
- 了解最新知识 继续教育单元
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