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Identify your key decision criteria
- Whenever I find myself struggling to make a decision, I remember the fable of Buridan's donkey. In the story, the donkey is standing halfway between a pile of hay and a bucket of water, trying to decide which to have first. He keeps looking left and right, right and left. He can't make up his mind. The donkey eventually dies of hunger and thirst. This perfectly illustrates what happens when you're stuck in analysis paralysis and it happens more than ever before because we now have access to tons of information at our fingertips. I don't know about you, but I've been sucked into a black hole of researching that only left me more confused as to what the right action was hours later. Whether to choose this job or that job, to buy this product or that product has become our hay and water dilemma, just like the donkey. The solution, satisficing, finding the happy medium of satisfying and sufficing. Satisficers…
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