课程: OMCA? Certification for Digital Marketers Test Prep

OMCA digital marketing certification: What to know

课程: OMCA? Certification for Digital Marketers Test Prep

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OMCA digital marketing certification: What to know

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- [Instructor] Thank you for enrolling in this OMCA digital marketing certification test prep course. Even if you are not going to go on and take the OMCA exam, this course will provide a thorough, yet concise overview of the digital marketing industry and the disciplines involved. The OMCA, Online Marketing Certified Associate, is one of the certifications offered by the OMCP, an independent association that verifies the skills, education and experience necessary to drive today's digital marketing initiatives. How prominent is the OMCP? Over 1,000 universities and training institutes teach to OMCA standards worldwide. It has been the leading independent standard for digital marketing practices and competencies since 2011 and thousands of leading companies such as Procter & Gamble, Dell, and The Home Depot prefer to hire professionals with OMCA and OMCP credentials and many require it for marketing staff. Some new to the industry may confuse OMCP certification with completion of a training course. Both are good, but the OMCP is an industry standard and certification backed by formal role studies, published authors, elected committees, academics, and requirements set by thousands of hiring managers from top brands and agencies. I, myself, am an OMCP certified instructor and I developed this course according to the OMCP training standards. The OMCP isn't a training company. They certify and accredit courses like this one. OMCP will also verify your skills, experience, education, and training to those standards. This is why OMCA-certified marketers earn between 16 and 25% more than their non-certified peers. The OMCA is the associate level certification that shows that you know, understand, and are familiar with the terminology, concepts, and basic practices of digital marketing. This course will train you through the primary disciplines, search engine optimization, paid search and paid media, social media marketing, email marketing, content marketing, conversion optimization, marketing optimization, and analytics. If you feel confident in your existing knowledge, you can take the OMCA practice assessment at omcp.org before this course to see where your skills are and evaluate what parts of this course might be helpful for you. As you take this course, be sure to register at omcp.org to join the community of certified professionals, see the benefits of certification and prepare for your exam. You'll be joining the more than 100,000 certified marketers from over 140 countries who have taken the next step in furthering their careers. I'll look forward to seeing you there.

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