课程: OMCA? Certification for Digital Marketers Test Prep

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Collecting, analyzing, and measuring data for sales and marketing

Collecting, analyzing, and measuring data for sales and marketing

课程: OMCA? Certification for Digital Marketers Test Prep

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Collecting, analyzing, and measuring data for sales and marketing

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- Data is the lifeblood of marketing automation. It drives the entire customer relationship. In this video, I'll guide you through the important aspects of data in marketing automation. The first contact with someone starts recording data, regardless if any information has been provided. The CRM is recording all methods that drive visitors to the website to properly track the effectiveness of campaigns. Let's say that you search for something, visit a site, and then leave. But you see an ad in your social feed later, click on that and ultimately purchase, register or provide your email address. The CRM records how you became a lead by the registration or purchase. But it also connects the data to your first visit, enabling companies to measure attribution, that is how effective each channel is in contributing results. The CRM records the content you are interested in, how you got it, and the campaigns that are effective…

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