课程: Minimizing Bias in Focus Groups with Q-Sort Method

Course overview

课程: Minimizing Bias in Focus Groups with Q-Sort Method

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Course overview

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This is an audio course. Thank you for listening. Hey there, and welcome to the course on minimizing bias in focus groups. Focus groups can be an excellent tool for gathering qualitative insights, but bias can sneak in faster than you think, and it can throw everything off. We've all seen it happen, right? One loud participant dominates the conversation, or the way a question is worded pushes people in a certain direction. Suddenly, your "insights" aren't so insightful anymore. To introduce myself, I'm Sarah Weise, CEO of Bixa, an award-winning market research firm in Northern Virginia, and a best-selling author. I've spent nearly two decades helping brands really get inside their consumers' heads. And believe me, if you're set on collecting feedback from a focus group, minimizing bias is key to getting those honest, clear insights you're after. In this course, we're going to tackle the most common sources of bias in focus groups, and I'll show you some strategies to keep things balanced, fair, and most importantly, real. Sound good? Let's jump in.

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