课程: Marketing Strategy: Build Customer Loyalty

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Support "hand loyal" customers

Support "hand loyal" customers

课程: Marketing Strategy: Build Customer Loyalty

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Support "hand loyal" customers

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- [Narrator] Do you know Clorox Handi Wipes? They are reusable cleaning cloths that function a lot like paper towels but last much longer. I've been using them for years. I don't know how much I pay for them, and I really don't know of any alternatives. I recognize their intense blue color inside a see-through package on the store shelf. I will continue to buy and use Handi Wipes unless they fail me, or I learn of something much better. Then again, how will I ever find something better? I am not looking. Hand-loyal customers stay with brands because they're used to them, and because it's easier to stay than leave. The key to keeping them, is to prevent them from wondering whether a better alternative exists. In communicating to hand-loyals, be sure to always keep everything the same. Don't overcommunicate, use broad, visual appeals. Remind them the brand is there, but don't bore them with information that gets…

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