课程: Marketing Strategy: Build Customer Loyalty

Create customer loyalty for your brand

课程: Marketing Strategy: Build Customer Loyalty

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Create customer loyalty for your brand

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- Hi, I am Dr. Marta Dapena-Baron, the author of "Big Picture Strategy," and a marketing strategy speaker, teacher, and consultant. One of the concepts in marketing that I find most valuable yet misunderstood is that of customer loyalty. Brand customer loyalty is a win-win relationship between a brand and a customer. Customer loyalty is perhaps the single most popular topic in marketing with more than one million papers and books. This course demystifies customer loyalty. Loyalty is within reach for any brand in any industry, but it requires self-awareness and careful planning. Here, I'll show you exactly how to build loyalty for your brand. Ready? Let's go.

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