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Leverage the power of retweets
- [Presenter] Retweets are powerful. There's an incredible advantage to receiving a retweet just as much as re-tweeting someone else's content. As a business, understanding the true value of a retweet will help you find the strategy that allows you to maximize their impact. Let's start by talking about why retweeting is valuable. Earning a retweet acts like an endorsement. That means that someone in your network agrees with what you're saying enough to publish the same message out to their own audience. To get traction to really go viral, you're looking for retweets. Any self promotional marketing can appear a little bias, but with someone else retweeting your content, you receive what's similar to a third-party recommendation. The more retweets, the more credibility that message has. Secondly, your initial audience is only so large. Let's say you have 500 followers. The reach of your tweet to an immediate audience is…
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