课程: Mapping for User Experience Projects
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What's most important to show?
- Be careful to make sure that everyone involved in creating your maps is working from real data. There's a big danger if you get a group of internal employees together to create a journey map without first having watched your target user group performing their real life tasks. You're likely to end up with a fake caricature of the experience, one based on the team's idealized concepts rather than on reality. Because the people on the development teams are normally very different from their target users, this seldom ends well. Unfortunately, lots of software and physical products are indeed created this way, but now, you know better. It's possible to create assumption-based maps, but why do it? Spending just a little bit of time analyzing existing research data or performing a round of interviews or visits will give you real actionable data and teach the team members who undertake the research a lot about their users,…
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