The purpose and benefits of mapping - Miro教程

- The data we collect as part of our user experience work, is often hard to share with other people on our teams. There's so much rich information, and often different participants respond in different ways. Even after we've spent days deep in the data, it can be difficult to develop a clear set of statements about what it all means, and what needs to be done as a result. That's where user experience maps come in. They help us summarize our data in a way that everyone on the team can understand. Data from several different user research activities conducted by many different people can be combined and presented in a clear way. Best of all, the whole team can get involved in creating and analyzing the maps. UX maps help us to visualize a process, either from a customer perspective or from the business's perspective. Good maps enable us to see the information from several different angles, and draw new insights. Sharing this visualization with everyone involved in creating the product means they also share understanding of customers emotions and pain points of the gaps in the organization's delivery of the service. There are many types of UX maps. What they have in common is that they arrange information about an element of the user experience in a way that helps to communicate that user experience to our intended audience, whether that's just the UX team, the development team, the broader organization or even people outside the organization. Where these maps differ from each other is in which elements you choose to add, and which you choose to leave out. A tourist map might show very different elements than an engineer's utilities map of the same city. In user experience maps, we're not showing mountains or roads or tourist attractions. Instead, we're showing visually the relationship between different elements of the experience. Depending on which elements we care about at that time, we can end up with very different looking maps. What they all have in common is that they depict people's experiences interacting with a company or its products. Those people may be employees, customers, or just members of the public. They may be interacting with physical products, employees, websites, adverts or messages the organization is putting out. Once we have the map, the depiction of the interaction, we can use that to guide us as we develop the product. These maps are often visually appealing, telling a story that everyone can follow along with, which makes it easier for your team to understand what the map is showing, and then act on the opportunities it provides. Because we share the map with the whole product team, everyone moves in the same direction towards the same goals.