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Lead marketing initiatives
- At some point in your tenure as a marketing leader, you and your team are going to launch new initiatives into the marketplace. Those could be new products and services, it could be a new advertising campaign, or simply displaying your products at a trade show. These initiatives are an important test of your leadership. So here are my tips, the dos and don'ts for a marketing leader. First lead through people. That means delegating to your team rather than trying to take on these projects yourself. Your first priority is to create a team of a players, so now is the time to use them. Thoroughbreds like to run and run fast, so put them to work on these initiatives. If you're thinking that it's easier to do it myself than to explain how to do it, forget it. When you assign a new initiative to a person, tell them what you need done and what success looks like, then let them figure it out from there. Next, be visible during…
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