课程详情
In order to grow and expand, a company must protect its most important asset—its base of loyal customers. Some of these customers require special attention in order to retain them and acquire more business. In this course, marketing professor Drew Boyd shows you how to determine who your key customers are, and a strategy for managing your customers and your organization. Drew dives into the basics of key account management, explaining what it is, why it's important, and how to tackle the key account management process. He also shares how to select key accounts, develop a key account strategy, hire and train key account managers, and measure key account results.
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Adimas Qalbuadi
Adimas Qalbuadi
make time to help others, even if we are struggling, with our own problems
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课程内容
- 边学边练 1 个练习文件
- 知识测验 6 个测验
- 随时随地学习 可在平板电脑和手机上访问
- 了解最新知识 继续教育单元
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