课程: Key Account Management

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Define a vision, mission, and strategic focus

Define a vision, mission, and strategic focus

课程: Key Account Management

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Define a vision, mission, and strategic focus

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- Once you've selected your key accounts, you should now have a crystal clear idea of the size of these accounts, the nature of your relationship with them, and their potential revenue growth. It's time now to develop a master key account plan, starting with the vision and mission to achieve success. You and your colleagues need a longterm vision that is both aspirational as well as inspirational of what you're trying to achieve. Now your vision is not a financial goal, but more of a future statement of where your company will be with your key accounts. For example, your vision might state something like this, "Our company will be seen as a valued and indispensable partner by our key accounts, now and into the distant future." Next comes a general mission statement of how you'll go about achieving the vision. Here's an example, "To achieve our vision, we will retain and grow with our key accounts by embedding ourselves…

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