课程: Implementing a Privacy, Risk, and Assurance Program
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Data classification
- [Instructor] A key component of privacy is data. Data is this invisible asset on your balance sheet, since it can identify the users whose data it is, describe their behavior and preferences, and help you build products that are attractive for these users. However, when companies fail to prevent the misuse of data, and there are privacy issues, data can very quickly and very publicly become a liability. Which makes you wonder, why is it so hard to protect data from privacy harms? Especially when the companies that collect data are very, very skilled at using that data for growth and profits. There are two reasons behind that. Technologists and innovators are adept at understanding data in relation to their own goals, without appreciating their risks posed by unforeseen combinations and users of that data. Companies often collect large volumes of data, and then try to protect it using one size fits all tools that do not…