课程: How to Write a Marketing Plan

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Prepare to implement your marketing plan

Prepare to implement your marketing plan

课程: How to Write a Marketing Plan

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Prepare to implement your marketing plan

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- [Instructor] "A goal without a plan is just a wish," a lovely quote by Antoine de Saint-Exupery. It can take between 6 and 12 months before you start reaping the benefits from your marketing plan. If you're new to marketing, it's helpful to understand that launching a successful marketing plan takes work and time. Before you implement your marketing plan, make sure you've done all the market research, and pulled in all the resources necessary. When you are ready to implement your marketing plan, there are several items that you will need to take into consideration. Questions to ask yourself before moving forward should include do you have a clear objective? What resources are involved? Who is leading and participating in this process? Which direction is the marketing plan taking? Is there an urgency? Do you have a deadline to meet? How will you implement your strategy? In the previous module, we reviewed the…

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