课程: How to Write a Marketing Plan
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How to continually refine your marketing plan skills
课程: How to Write a Marketing Plan
How to continually refine your marketing plan skills
- [Narrator] A great quote by Tom Fishburne. The best marketing doesn't feel like marketing. Marketing is a continuous process. The landscape is always evolving with new procedures and tactics. To clearly define your marketing strategy, having the right skills is essential. A company must keep their existing customers satisfied and attract new customers in order to grow. To achieve this, you will need to keep refining your marketing plan abilities. First, focus on consistent market research. You should always be looking for market trends, opportunities and what your competitors are currently doing in the marketplace, at least every quarter. You may even consider looking beyond what you're currently tracking, to researching what other industries are successfully doing. A good rule of thumb, is to listen. Find out what your target audience and customer personas are saying online and offline. They may tell you interesting…
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