课程: How to Build and Execute a Successful Data Strategy

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Case studies: Failures to execute data strategy

Case studies: Failures to execute data strategy

课程: How to Build and Execute a Successful Data Strategy

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Case studies: Failures to execute data strategy

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- One of the most high profile and horrific examples of companies failing in their data strategy stems from the culture aspect. NASA, whilst being very data-driven, has fostered a culture that did not like to admit defeat. This, in part, led to the 2003 explosion of the Columbia Space Shuttle, which killed seven astronauts. NASA managers spent some two weeks downplaying the seriousness of a piece of foam having broken off the left side of the shuttle at launch. They rejected engineers' requests to resolve the ambiguity, which could have been done by having a satellite photograph the shuttle, or asking the astronauts to conduct a spacewalk to inspect the area in question, and the major failure went largely undetected until its fatal consequences 16 days later. Post-event analysis suggested that they might indeed have taken fruitful action, but clearly leaders hadn't established the necessary culture, systems and procedures. It can pay to spend the time to embrace an organization-wide…

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