What is the future of online search?

- We're currently at a stage where most people have used search engines extensively for years and now many people are starting to use reasoning engines for the first time. This means it's a very interesting and experimental time in the world of online search, and we're all learning how to navigate these new waters as we determine which is the best tool to use. - We want to understand why we might use one versus another or, in my case, I like to use them both and see what kind of answers they come up with together. And I see now technology is really evolving to combine these models so that I don't have to do that work. Our future search engines are going to work synergistically and remove that aggregation piece from the user, right? Like, what if I'm wanting to write a new medical journal article, or what if I want to write a new business leadership or thought leadership article and I go and do a search? Today, if I go to a standard, you know, typical search engine, I will get other articles like that. It's not going to generate me anything. But imagine a world where I ask that question, and it not only gives me an outline to start, but it also provides me really great examples that have been used. I think that's an interesting way to think about the future, right, of how we're going to combine these two technologies together. - I do think that there will be this integration happening more and more where your traditional search engine has this reasoning agent part of it as well. And I think that's in part because it helps to do a little bit of the work that you would do when you go to a search engine. If you're querying something and you want to know, what's the state of X, you know, what's happening in this space, you have to go and read a few links, start to synthesize it yourself. So I actually think that these tools might be used in the future to help synthesize that content for you and just make it a lot quicker for you to get to, you know, the understanding that you're trying to reach. - Already there are reasoning engines like Bing Chat that are combining both functionalities. As you can see here, when I enter a query, I not only get a reasoned response, but I also get a list of sources that informed each part of my response. These sources are also presented as links where I can read further and continue my research on the subject. Harnessing this type of synergy between search engine and reasoning engine will continue to be an effective way to help verify and validate the results of online search, and also to dig deeper and explore related sources. And the ways in which they're used together will continue to change and evolve, making online search more thoughtful, robust, and comprehensive.