课程: Digital Transformation Foundations
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Identifying value
- [Instructor] All smart product designs and smart operations architectures begin here, identifying value. This is the first and most important step in a digital transformation because if a smart product or operation doesn't produce enough value for a reasonable price, they'll fail, fail to secure funding to get to commercialization or fail to be accepted internally into company operations. All incremental value from a digital transformation comes from transforming its data into useful information. But where do we find value? It depends if it's business value or consumer value we're searching for. In business, the value we create with smart products or operations, must be measured on the financials. So the P and L is a great place to start. For consumers, the value we create is measured by the customer experience. So, the customer persona, is a good place to start. For businesses, smart products increase revenue by…
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