课程: Digital Marketing Trends

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Adding AI to your marketing workflow

Adding AI to your marketing workflow

课程: Digital Marketing Trends

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Adding AI to your marketing workflow

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- [Instructor] When it comes to your job, everyone has got a comfort zone. I mean, you've learned the skills, refine them and understand expectations. So when all of that is about to change, it's no wonder there's uncertainty and fear. And that's what's happening with generative AI. Which is why now is a good time to figure out how AI fits into your marketing workflow and communicate that to the rest of your team. You can start by mapping out the use cases where AI tools can enhance what you do. For instance, will you be using AI as an idea generator, first draft writer, headline or keyword specialist? Maybe you're using it for rewriting and editing, research or meeting summaries, or to take a visual concept and bring it to life. Your needs depend on your team size and the type of content you produce. And you'll want to take all of that into account. Then determine how AI might alter people's roles. So when you have fewer…

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