AI news and breakthroughs, March 2025
- [Narrator] From voice AI for podcasts to large language models that give you reasons for their response, it's time for "AI in Marketing: Products and News," a roundup of changes and what they could mean for your brand. I have a question. Is the voice on the podcast you're listening to real or AI? These days, it's getting harder to tell, especially if you use a tool like GenFM from ElevenLabs that lets you create AI podcasts from text, documents, or videos. Just add your content, and the app produces a short and natural-sounding one or two-voice summary. Right now, GenFM mixes and matches the voice it uses depending on your topic, but soon you'll be able to select the dulcet tones that perfectly represent your brand. Not to be outdone, Google's NotebookLM is getting a few updates of its own. Listeners to audio overviews will be able to ask the synthetic host a question in the middle of a podcast and get a real-time response. And NotebookLM Plus is a new enterprise version that offers more customization, as well as security and privacy features, so your teams can collaborate on research and unlock insights and ideas with company data that won't be used for model training. Google's also releasing Gemini 2.0 Flash, a model with advanced reasoning capabilities that shows you how it thinks. Of course, no show and tell would be complete without a little competition. OpenAI showcased its own advanced reasoning model, o3, that lets users see the steps the AI is taking to arrive at its answers. The company also launched Projects, where you can organize your chats into folders, so your interactions are easier to find, and that lets you build on past conversations rather than starting from a whole new prompt. Meanwhile, Reddit, one of the world's most searched platforms, is jumping into AI-powered search. Like Google AI Overviews, ChatGPT Search, and Perplexity, Reddit Answers provide summaries of requests with relevant links, but because its responses come right from the source, Reddit answers could become another place to monitor what's being said about your brand. Finally, in the lines-are-open category, Open AI released 1-800-ChatGPT. Yes, you can call the chatbot directly in North America or access the service via WhatsApp, and this opens AI conversations to your less tech-savvy customers. But how will callers verify the accuracy of the response, especially if they're asking about your brand, and how will the AI respond to questions like, "I'm watching a movie from the '70s with that actor. Oh, what's his name again? Can you help?"
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