课程: Digital Marketing Trends

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Video storytelling and your brand

Video storytelling and your brand

课程: Digital Marketing Trends

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Video storytelling and your brand

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- [Instructor] Video marketing isn't a nice to have, your customers expect it. In fact, 89% of people are open to watching videos from brands. Now, you can use videos for ads or organic content, to launch products, announce news, become a thought leader, highlight your brand character, or offer your customers a behind-the-scenes view and you can partner with influencers to create them. Let's zoom in on the state of video and how to produce engaging content. One of the first things you want to consider is whether to film in a vertical or horizontal format, because that affects a style and composition of your shots and ultimately what your customers see. Three Out of four consumers watch short videos on smartphones. So if you are creating content for TikTok, Instagram or YouTube shorts, vertical might be the way to go. But if your views are mostly from a desktop or larger screens, you may want to produce content in a…

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