课程: Digital Marketing Foundations

Social media marketing: First steps

课程: Digital Marketing Foundations

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Social media marketing: First steps

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- At its core, social media marketing has the ability to bring a new kind of exposure and interaction to your business. For starters, social media marketing creates the opportunity to hear from your customers. Oftentimes they'll share things directly with your social channels or ask questions that might help you identify the good or bad in your business. Now, whether you sell directly to consumers or business to business, social media has tremendous potential. Most notably, is access to real-time conversations. You as a brand can participate in discussions that are relevant to your industry. You can advance social causes or educate followers on niche, industry updates. Social media also gives you an outlet to establish credibility. Today's savvy consumers are spending more time researching brands and products before spending any money. With an active social media presence, well, you'll allow customers to indirectly advocate for you. If they're leaving a positive comment, sharing a review or interacting with your materials it'll boost your overall credibility. You'll also begin to develop a sense of community and a community is an important tool for driving awareness to your business. As customers become advocates, they'll turn to social media to leave a compliment or they'll share what you're posting. Even if they're having an issue, your timely responses will signal to others that you have excellent support. This amplification is incredibly valuable. It's this community that will ignite your word of mouth marketing and help you reach untapped territory. Friends often look to friends for recommendations and social media allows you to activate those opportunities and expose your brand to a new audience. And social media is fascinating. It's a rapidly evolving space that will challenge you, primarily because what works for one brand won't work for another. So as you evaluate your use of social media, you'll have to really understand your landscape, your audience, and question why your consumers would be following your social accounts. Social media marketing is a world of its own. So I highly recommend the course, Introduction to Social Media Strategy. Now, with these guidelines in mind, don't hesitate to make your brand heard.

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