课程: Digital Marketing Foundations
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How to optimize your website
- Your website is an important piece of your digital marketing strategy and one of the most valuable assets of digital real estate that you own. Online consumers are fickle and that's because digital interactions are commonplace. So, users are spoiled by companies that are doing it well. They're used to things just working and they expect that the information they want will be available and accurate. When it's not, they're disappointed and credibility is lost for whatever brand they're interacting with. And the truth is if your website isn't good at delivering what your visitors are expecting to find, you're going to fall further and further behind. And if your website doesn't work on mobile, well, you're already way behind. An effective website is going to be simple, well thought out and highly functional. It should be intuitive and eliminate any and all barriers so your visitors can accomplish their goals effortlessly.…
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