课程: Digital Marketing Foundations

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How to draft a one page marketing plan

How to draft a one page marketing plan

课程: Digital Marketing Foundations

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How to draft a one page marketing plan

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- As your marketing strategy shapes up, you'll need a place to park all the information you're capturing. It needs to be agile, easy to update, and very simple to distribute. Now, I use a very simple, one-page template to help with this exercise. This is meant to put your problems front and center, so you can generate effective ideas. It'll live alongside your buyer journey map and your persona documents. Here's what it looks like. You have a series of boxes that you'll fill out, and it's divided up so that the left side of the page is all about your product or service, and the right side is all about the market. Let's walk through these fields together. In the problem box, list one to three high priority problems that your customers have, and below them, list any existing solutions that try to solve those problems. In the customer segments box, list the personas that you're targeting. From here, the solutions box…

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