What are some UX analytics tools?

- [Narrator] The UX universe is vast. So are the number of digital tools that can help you build and perfect a user experience. From research and user testing to wire framing and prototyping, and even analysis and optimization. There are tools that can support you along the entire journey of creating an amazing product or service. In general, I tend to categorize these tools into three different groups, research, prototyping, and optimization. Let's explore each one. Research, this group is all about collecting feedback, communicating, and getting to know the target audience of the user experience you want to build. Here are a few popular tools. Number one, look back. A video-based tool for interviewing and recording the face, screen, and voice of users anywhere in the world would remote and in-person options. This tool is great for one-on-one exploratory interviews, as well as unmoderated prototype testing. Number two, SurveyMonkey, perhaps one of the most popular tools out there for serving users and gathering feedback quickly. This can be a great way to collect information about a specific niche market. Furthermore, SurveyMonkey has a product called audience, which allows you to survey a particular audience subset that you're interested in without having your own list of respondents. SurveyMonkey simply uses the data in their global consumer panel. Number three, Typeform. If you have your own audience or a large email list, Typeform can help you create stunning and super interactive forms that can be either embedded on your website, or sent to customers as a standalone. Typeform also has an email survey option for collecting feedback. With this feature, when sharing your Typeform via email, instead of clicking on a link to the form, the user can actually answer the first question directly in the email. This makes life easier for the respondents, and can therefore help increase your completion rates. Prototyping, the tools in this group aim to help you translate your vision into something more tangible, such as a storyboard, flowchart, wireframe, or a fully fledged prototype version of your user experience. Let's see what tools we have here. Number one, Figma, a user interface design and collaboration tool, which comes with a generous free plan and runs entirely on your web browser. That's right, there's no need to install any additional software to use the core features. As a result, the tool has become a popular choice for a lot of UX designers. You can use Figma for any type of UX work, from wireframing websites, designing mobile app interfaces, prototyping designs, and even crafting social media posts. Number two, Envision. Released in 2011, Envision has a well established reputation in the design community, and amongst large enterprises as they constantly evolve their products and features. The Envision design stack includes products like freehand, a collaboration and communication tool that allows team members to sketch, draw, and share feedback, as well as their core product Envision studio, which can help you build prototypes which full inter activity. Number three, web flow, a visual no code website builder that comes with a powerful CMS. And the capability to create advanced animations, transitions, and micro interactions. The great thing about web flow is that while you designing and building a user experience, you're creating a live website that's complete with all of the HTML, CSS, and associated JavaScript, not just the mock-up. Moving on to optimization. In this group, you'll find tools that are meant to fine tune your user experience by turning data into actionable insights. Here we have the following, number one, Google Analytics and Google Optimize. This dynamic duo that you're probably already familiar with can pretty much do it all, from AB and multivariate testing to server site experiments and personalization. Even though the learning curve can be a bit steep, if you're not a platform expert, or have an engineering team behind you, both tools have free tiers and plenty of information available out there that can help you kick off your first test. Number two, Optimizely, an enterprise grade CRO platform with an incredible product lineup that includes AB and multivariate testing, advanced targeting, and segments. Plus you can use it not only for website optimization, but also for mobile applications and various digital products. These are just a few tools that demonstrate the variety that you have in the industry. However, before we proceed to pick your UX tool stack, ensure you do further research, so you can select the tools that are most suitable for you and your team.