课程: Data Analytics for Business Professionals
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What is cherry-picking?
- What's one practice that you shouldn't follow when your data doesn't support your hypothesis? Take the example of a high profile healthcare technology company that promised to revolutionize blood testing. The SEC filed a complaint alleging that the data didn't support the company's public statements about their product. It was alleged that the company systematically cherry picked data by ignoring specific data points to ensure their products passed quality control tests. Cherry picking is the selective use of data to support one's position, while ignoring other data that tends to counter one's opinion. This practice is quite common and it's not always done with sinister intent. Even you likely have cherry picked. For example, imagine you walk into a meeting with your boss in which you plan to ask for a promotion. To make your case, you carefully choose what to highlight from your history at the company. While you'd…
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