课程: Customer-Centric Transformation: How Market Research Fuels Organizational Change

Benefits of a customer-focused culture

课程: Customer-Centric Transformation: How Market Research Fuels Organizational Change

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Benefits of a customer-focused culture

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- [Announcer] This is an audio course. Thank you for listening. - [Instructor] Did you know that companies with a customer-focused culture are 60% more profitable than those who aren't? Creating a customer-focused culture isn't just a nice-to-have. It's a game changer. When a brand places the customer at the heart of everything it does, incredible things start to happen. Your products and services hit the mark. Customer satisfaction rises because people feel seen, heard, and valued. Satisfaction turns into loyalty, and loyal customers, they keep coming back. They spend far more, refer friends, and stick with you even when new options emerge. In essence, a customer-focused culture insulates you from risk and drives better business results. Hi, I'm Sarah Weise, and I've been a market researcher and an advocate for customer-centric culture for close to 20 years. I'm a bestselling author and the CEO of Bixa, an award-winning market research studio. I'm here to guide you and your organization toward a customer-focused culture by using market research to understand your customers through data and insights so that you can tailor your strategies to meet their evolving needs. In this course, we'll explore how you can leverage market research alongside principles of organizational behavior and change. Thanks for joining me on LinkedIn Learning as we help your organization put that customer first.

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