课程: Creating Business and Industry Analysis for Financial Analysts

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Pinpointing the lifecycle of an industry

Pinpointing the lifecycle of an industry

- [Presenter] As a last step to industry analysis, we're going to explore how to evaluate where an industry stands in its lifecycle. The industry lifecycle is basically a way to understand the different stages an industry goes through over time. Knowing what stage an industry is in can give you a clear picture of its growth potential, competition, and where the best investment opportunities might be. There are four key stages in the industry lifecycle. First, introduction. This is where new products or services hit the market. At this stage, there's a lot of uncertainty, significant investment, and limited competition resulting in slow growth. For instance, the autonomous vehicle industry is still in its introductory phase. Despite massive investment in technology, regulatory hurdles, and limited consumer trust, the market is slowly growing as pilot programs and tests pave the way for broader adoption. Second is growth. Here, the market begins to expand rapidly. Demand increases…

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